Jack Aidan Morello
I'm currently building CRIBS.FUN—a mobile real estate price guessing game that turns property market intuition into competitive gameplay. Think GeoGuessr meets Zillow, launching on iOS, Android, and web.Previously, I led marketing at Devolved AI where I helped scale the platform to a $100M valuation on Polygon Network by building go-to-market strategy for their AI agent marketplace.Before that, I built marketing engines for crypto companies like Dtravel, NEAR Tasks, and Travala—taking early-stage projects through major growth phases including token launches, community building, and user acquisition at scale.From managing nine-figure ad campaigns at iHeartMedia for brands like Starbucks and Netflix to creating go-to-market frameworks for blockchain marketplaces, I've been hands-on with what actually moves the needle.Outside of building products and running campaigns, you'll catch me clocking miles on morning runs, obsessing over sports, and lining up a clean shot on the golf course. It's all about momentum—and I know how to generate it.
Marketing Leadership
Devolved AI
Led the marketing strategy that scaled this AI platform to $100M valuation. Built go-to-market approach, user acquisition funnels, and community growth systems. Transitioned to Head of Innovation to guide strategic expansion and product development.
Dtravel
Travala
NEARTook these platforms through their most critical phases - token launches, community building from zero, and scaling user acquisition to millions. Each required completely different approaches, from travel marketplace dynamics to task-based blockchain platforms.
Paid Media at scale
$900M+ allocated across major brands.
Toyota's multicultural campaigns, Disney Plus's global launch, Starbucks regional targeting, Netflix acquisition funnels, Sony Pictures international releases. I've managed media allocation for brands at every scale and stage.
The work involved taking complex audience strategies and turning them into campaigns that actually delivered ROI while building market presence. From launching Peacock to scaling Prime Video, I learned how to make large budgets efficient.
| Title | Demographic | Channels |
|---|---|---|
| TOYOTA | Asian-American / African-American | FB/IG/TW/SC |
| STARBUCKS | Pacific Northwest | FB/IG/TW/SC |
| DISNEY PLUS | USA + International | Email/Youtube |
| NETFLIX | USA | Email/YT/IG/SC |
| SONY | USA/International | Email/YT/FB/IG |
| PEACOCK | USA | Email/YT/FB/IG |
| PRIME VIDEO | USA | Email/YT/FB/IG |
| UNIVERSAL | USA | Email/YT |
| STARZPLAY | International (Non-US) | FB/IG/TW/SC |
Creative & BRAND BUILDING
Brand Love Evangelist. From Twitter's Voice to BMW's Visual Identity.
I create content that builds genuine connections. Tweeted for @X during its first transformation, developed Instagram creative for BMW that felt authentic to their luxury positioning, and helped LG and HINT find their social voices.
My philosophy is that brands are personal. Surface-level interactions get surface-level results. Growth comes from understanding what makes people actually care about your product.
| Company | Focus |
|---|---|
| X FORMERLY TWITTER | |
| BMW | |
| LG | |
| HINT |