If you're here, you already know
what's missing.
- A go-to-market plan
- Ads that convert better
- A funnel that converts better
- Numbers you can actually trust
- Then, agents that run the work on their own
I build all of it, through Ballast Research.
What I help with
- 01
Go-to-market
Positioning, offer and launch plan, set before the budget goes out.
150+ demos at a $22 cost per lead for an enterprise AI platform
- 02
Ads that convert
Paid on Meta, TikTok and Google, with creative made at volume by UGC creators and AIGC.
$1.2M+ a month in sales at a peak 6x ROAS
- 03
A funnel that converts
A landing page for each audience, offers that get tested, and email that brings buyers back.
Landing-page conversion up 140% at NEAR Tasks
- 04
Measurement you can trust
Every sale tied to the ad that drove it and checked against real orders, so budget moves on what sold.
Ad spend reconciled weekly against orders and invoices
- 05
Agents that run on their own
AI tools that handle the repeat work on a schedule: reporting, creative variations, budget checks.
Built in-house tools that cut raw footage into 9:16 ads and block banned claims
- 06
Fractional or full-time
Head of Growth for a team that wants one person owning all of it.
See my resume →
Past work for Toyota · Starbucks · STARZPLAY · Netflix · Disney · Peacock · LG · Twitter
I'm Jack, a growth and performance marketer with 8+ years in paid media. I run Ballast Research, a growth and paid media firm in Los Angeles. Since June: $1.2M+ a month in sales for a health and wellness brand at a peak 6x ROAS, 500 to 1,000 ads a month, 30+ UGC creators running at once, and TikTok LIVE selling at $5K a day. Before that, paid media, promo and social for Toyota, Starbucks, STARZPLAY, Netflix, Disney, Peacock, LG and Twitter, plus three venture-backed startups built from zero.
Ballast is taking on new clients now. If you want this kind of growth, book a call.
Based in Los Angeles.