Sim your media before you spend it.

A campaign plan priced with real published benchmarks — not estimates pulled from the air. Set a budget, pick channels, and see what a month actually buys. Or explore the underlying rates by ad word and market.

Plan a campaign

What are you running?

Total budget$

Duration

Avg. order value*$Social conv. rate*%Avg. frequency*×*your assumptions — not benchmark data

Channel mix (drag to weight) — placements that fit short video (10–15s)

Meta (FB + IG)runs as Reels + in-feed video · blended Meta CPM33% · $3,333

TikTok9–15s is TikTok's recommended clip range — ideal fit33% · $3,333

YouTube15s: skippable, non-skip & Shorts · 10s: skippable/Shorts (bumpers need 6s)33% · $3,333

Snapchatfull-screen vertical video is the native format$12.84 CPM · Oct 2025

Pinterestvideo pins · ≤15s plays best$4.67 CPM · 2025

What $10,000 buys in 1 month

239est. conversions

$27.90 blended CPA2.9× ROAS at $80.00 AOV$19K est. revenue12K clicks555K people at 2.5×$333/day pacing

⚠ Meta (FB + IG): projects ~24 conv./week — below the ~50/week Meta recommends to exit the learning phase; consider consolidating budget or a higher-funnel objective
⚠ TikTok: projects ~32 conv./week — below the ~50/week TikTok recommends to exit the learning phase; consider consolidating budget or a higher-funnel objective

Media plan

Channel	Mix	Spend	Rate	Impr.	Clicks	Conv.	CPA	ROAS
Meta (FB + IG)	33%	$3,333	$14.19 CPM	235K	5K	103	$32.40	2.5×
TikTok	33%	$3,333	$4.67 CPM	714K	7K	136	$24.50	3.3×
YouTube	33%	$3,333	$7.61 CPM	438K	—	—	—	—
Total	100%	$10,000		1.4M	12K	239	$27.90	2.9×

TikTok

714K

YouTube

438K

Meta (FB + IG)

235K

Cost benchmarks: Triple Whale, Meta benchmarks (~35k brands) · Gupta Media, social ads cost tracker. Delivery rules: Meta Business Help Center, TikTok Business Help Center, LinkedIn Marketing Solutions. Placement fit per YouTube Help and TikTok for Business creative specs. AOV, social conv. rate and frequency are your assumptions — actuals vary with targeting, creative and seasonality. YouTube and Pinterest are modeled as view-based reach only.

Plug in your ad stack

Connect live accounts to sim with your own rates instead of industry averages — your CPCs, your best-performing media, the same plan. Google Ads, Meta and TikTok integrations are on the roadmap.

Sources